Setup or account review.
This can include discovery, account and tracking checks, campaign structure, an initial content plan or a landing page brief. Existing assets may be reusable; new work is scoped explicitly.
KNOW WHAT YOU ARE AGREEING TO
A clear marketing scope.
Costs you can understand.
Your services, market and existing setup determine the work. We prepare a tailored scope rather than advertise a package that assumes every business needs the same thing.
Discuss your scope ↗FOUR DIFFERENT COSTS
Separate the work
from the media budget.
This is an engagement guide, not a published rate card. Dollar amounts, inclusions and terms are confirmed in your proposal before you commit.
Marketing management.
Regular work can include campaign adjustments, search-term reviews, content improvements and reporting discussions. The channels, deliverables and review rhythm belong in the written scope.
Advertising spend.
Google or Meta media spend is separate from management fees. We discuss a test budget against your services, capacity and goals. Your business should understand its account access and platform billing.
Creative and page work.
Photography, video, design, copywriting and landing page development can have different production requirements. The proposal should say what is included, who supplies assets and how extra work is approved.
CHOOSE A SENSIBLE STARTING POINT
A defined project.
Or work that continues.
Project scope.
A focused landing page or a defined review can have a clear set of deliverables and handover. Agree the content, revisions, access requirements and completion criteria first.
Ongoing management.
Advertising and SEO usually involve continued decisions as the market and business change. Agree responsibilities and commercial terms, including any minimum period or notice terms, in the proposal.
A joined-up plan.
Use more than one service when there is a reason for it. A campaign can need a stronger page before a larger media budget. Starting with every channel is not a requirement.
HELP US PREPARE A USEFUL PROPOSAL
Bring the business context.
Tell us which services you want to grow, where you operate, what a suitable customer looks like and how many extra jobs you can handle. Your current website, account history and available assets help identify the starting work.
If you have a budget range, explain whether it includes media, management and production. A useful enquiry also needs a commercial definition: job type, service area, likely value and how your team will follow up. We can discuss these before recommending a channel.
There is no guaranteed lead volume or universal return on spend. The proposal should make the planned work and measurement clear, while acknowledging what a test still needs to establish.