Account & opportunity review
Understand existing campaigns, your offer, competition and where your budget is being used.
BE THERE WHEN THEY’RE LOOKING.
Meet demand. Make every click more purposeful.
Reach people searching for what you do. We connect search intent, clear ad copy and a relevant landing page—then keep learning from the enquiries that follow.
Discuss Google Ads ↗Google Ads
Right search.Right message.Clear next step.
STRATEGY LED BY PETER NGOA SENSIBLE FIT COMES FIRST.
Start with your business,
not a preset package.
For businesses with a clear service, a defined service area and the capacity to follow up enquiries. We can review an existing account or plan a fresh starting point.
Advertising spend is paid separately from management fees. We agree the scope and budget before launch; clicks or enquiries are not guaranteed.
WHAT THE WORK CAN INCLUDE
A clear scope.
Useful work.
We confirm the priorities, deliverables and responsibilities before getting started. Here’s what we can bring to your plan.
Search intent & keyword planning
Group relevant searches around services and intent, with negative keywords to reduce irrelevant traffic.
Campaign structure & ad copy
Build campaigns and messages that reflect what you actually deliver and where you operate.
Landing-page alignment
Check that the page delivers on the ad, answers the next question and makes contacting you straightforward.
Conversion measurement
Agree useful actions and verify the tracking setup, subject to the access and consent requirements involved.
Ongoing review & optimisation
Review search terms, budgets and enquiry feedback, and explain the changes we recommend.
HOW WE GET THERE
Understand it.
Build it. Keep learning.
Understand the economics
Define a worthwhile enquiry, service area and sensible testing budget.
Build and verify
Prepare campaigns, pages and measurement before approved launch.
Learn from the enquiries
Connect account performance with your feedback on lead relevance.
BEFORE WE GET STARTED
Your questions,
answered clearly.
Can you take over my existing account?+
Yes. We start with access and a review. Changes are agreed before implementation; there is no need to discard useful account history by default.
How quickly will it work?+
Ads can begin reaching people after approval and launch, but dependable performance takes testing. Timelines depend on demand, budget, competition and the offer.
Do you manage my ad spend?+
We can recommend and manage agreed campaign budgets. Media charges are separate from our management fee, with account billing and ownership confirmed during onboarding.
Will you guarantee leads?+
No. We focus on clear targeting, measurement and improvement. A specific number of leads or sales cannot be promised.
LET’S FIND YOUR NEXT MOVE.
Tell us what you’re working towards.
We’ll discuss your goals and whether Google Ads belongs in the plan.
Start the conversation ↗