Offer & audience planning
Clarify the customer problem, the service and why someone should act now.
GIVE PEOPLE A REASON TO PAY ATTENTION.
Turn a good offer into a reason to stop scrolling.
Facebook and Instagram campaigns need more than an audience setting. We bring your offer, message, creative direction and landing page into one considered journey.
Discuss Meta Ads ↗Meta Ads
Catch attention.Build interest.Start a conversation.
STRATEGY LED BY PETER NGOA SENSIBLE FIT COMES FIRST.
Start with your business,
not a preset package.
For businesses with an offer people can understand quickly and the ability to supply or approve suitable creative assets. Useful for introducing a service as well as reconnecting with interested audiences.
Creative production, media spend and ongoing management are scoped separately. Retargeting and tracking depend on suitable consent, access and platform requirements.
WHAT THE WORK CAN INCLUDE
A clear scope.
Useful work.
We confirm the priorities, deliverables and responsibilities before getting started. Here’s what we can bring to your plan.
Creative direction
Plan angles, formats and variations using assets you own or are authorised to use.
Campaign setup
Build a structure suited to the agreed objective and budget rather than adding complexity for its own sake.
Enquiry journey
Connect the ad to a focused landing page or suitable platform enquiry experience.
Measurement review
Check agreed conversion events and discuss the limitations of platform attribution.
Testing & optimisation
Compare creative and audience signals, then make budget and messaging adjustments.
HOW WE GET THERE
Understand it.
Build it. Keep learning.
Find the angle
Understand the audience and the offer they should care about.
Build the experience
Prepare creative, campaign structure and the next step.
Test with a purpose
Review results and enquiry quality before choosing what to improve.
BEFORE WE GET STARTED
Your questions,
answered clearly.
Do I need professional video?+
Not always. The right format depends on the offer and audience. We can assess existing assets and agree any additional production before work begins.
Can you run lead forms inside Facebook?+
Where appropriate, yes. We discuss lead quality, consent, follow-up and how enquiries will be accessed before choosing an on-platform form or website page.
Is Meta better than Google Ads?+
They serve different situations. Search can capture existing demand; Meta can introduce an offer and build interest. The starting point depends on your customers and budget.
Are creative costs included?+
Only where the proposal explicitly includes them. Management, media and asset-production responsibilities are made clear before launch.
LET’S FIND YOUR NEXT MOVE.
Tell us what you’re working towards.
We’ll discuss your goals and whether Meta Ads belongs in the plan.
Start the conversation ↗