Visibility baseline
Review a defined sample of relevant questions and available results, documenting the date and limitations rather than treating a sample as universal.
CLEAR INFORMATION FOR A CHANGING SEARCH JOURNEY.
Make your business easier to understand. Wherever people search.
Customers increasingly ask search engines and AI assistants for help choosing a service. We improve the clarity, consistency and usefulness of the information those systems—and your customers—can find.
Discuss AI search optimisation ↗AI search optimisation
Clear answers.Credible information.A consistent business.
STRATEGY LED BY PETER NGOA SENSIBLE FIT COMES FIRST.
Start with your business,
not a preset package.
For businesses that want an evidence-led response to changing search behaviour, without buying into claims of a secret AI-ranking shortcut.
No agency can guarantee an AI recommendation, citation or answer placement. Google states its AI search features do not require special optimisation or special AI markup beyond sound SEO foundations.
WHAT THE WORK CAN INCLUDE
A clear scope.
Useful work.
We confirm the priorities, deliverables and responsibilities before getting started. Here’s what we can bring to your plan.
Business information consistency
Check how services, locations, expertise and contact details are described across approved business assets.
Answer-focused content
Improve pages so real customer questions receive clear, useful explanations supported by appropriate evidence.
Technical discoverability
Check that important information is accessible, indexable where intended and available as readable text.
Evidence & attribution
Strengthen accurate authorship, relevant examples and supporting sources. No fabricated reviews, claims or credentials.
Structured data & review plan
Use applicable markup that matches visible content and agree how changes will be reviewed as systems evolve.
HOW WE GET THERE
Understand it.
Build it. Keep learning.
Document what is visible
Choose relevant questions and establish an honest, limited baseline.
Improve the information
Clarify the website and approved business profiles around customer needs.
Review with context
Repeat defined checks and distinguish observations from attributable results.
BEFORE WE GET STARTED
Your questions,
answered clearly.
Our approach follows Google’s guidance for AI search features ↗.
Is this separate from SEO?+
It overlaps heavily. Google says SEO best practices remain relevant to its AI features and there are no extra technical requirements. We focus this service on answer clarity, credible information and consistent business representation.
Can you get me cited in ChatGPT or Google AI results?+
We cannot guarantee that. These systems choose their sources and answers, and results vary by query, user, model and time.
Do I need a special AI file or schema?+
Google does not require a special AI text file or special schema for its AI features. We prioritise useful visible content and appropriate standard structured data rather than sell a file as a shortcut.
How will you measure progress?+
With an agreed sample of relevant questions, dated observations, available referral/search data and business feedback. Sampling cannot reliably prove that a change caused an AI mention.
LET’S FIND YOUR NEXT MOVE.
Tell us what you’re working towards.
We’ll discuss your goals and whether AI search optimisation belongs in the plan.
Start the conversation ↗