01 / GOOGLE ADS
Google Ads.
Reach people actively looking for the services you offer, with focused search campaigns and a landing page that follows through.
- Account & opportunity review
- Search intent & keyword planning
- Campaign structure & ad copy
FOR AUSTRALIAN SERVICE BUSINESSES
Lead generation.
For Australian service businesses.
Get found. Get chosen. Get more enquiries.
SEO, AI search optimisation, Google & Meta Ads and landing pages. One joined-up plan to help the right people find your business—and take the next step.
Strategy led by Peter Ngo
Direct conversations. Practical advice.
MAKE THE CONNECTION01—03
Be seen.
Be chosen.
Be contacted.
LET’S TALK BUSINESS.More visibility.
Real conversations.
Real conversations.
Your business ↔ Your next customer
Search + ads → useful pages → enquiriesA clearer path from discovery to enquirySEO ✳AI search ✳Google & Meta Ads ✳Landing pages
FIVE CAPABILITIES. ONE CLEAR DIRECTION.
Get discovered.
Give people a reason to act.
Build your search presence, reach people through advertising and give every visitor a useful next step. Choose the work your business needs.
02 / META ADS
Meta Ads.
Give potential customers a reason to pay attention. Build campaigns for Facebook and Instagram around a clear offer and useful creative.
- Offer & audience planning
- Creative direction
- Campaign setup
03 / SEO
SEO.
Strengthen your technical foundations, local visibility and useful content so the right people can discover your services.
- Technical foundations
- Search demand & intent
- On-page optimisation
04 / AI SEARCH OPTIMISATION
AI search optimisation.
Make your business information clearer and more consistent for customers and AI search systems. Practical work, without promises of citations.
- Check where you appear
- Consistent business details
- Clear answers
05 / LANDING PAGES
Landing pages.
A joined-up campaign, from the first ad to the enquiry form. A focused page makes your service clear and gives visitors a useful next step.
- Offer & page brief
- Clear page copy
- Responsive design
Scope and pricing are agreed before work begins. Advertising media spend is separate from management fees. See how engagement and costs work ↗
YOUR INDUSTRY SHAPES THE PLAN
Marketing that understands
your business.
Connect your service, the customer’s questions and a useful first conversation.
Explore all industries ↗
MARKETING FOR DENTISTS
Dentists
Service-specific search campaigns and a clearer path from a treatment question to a practice enquiry.
Explore the approach ↗ MARKETING FOR HEALTHCARE CLINICSHealthcare clinics
Clear clinic information and appointment journeys for private practices, specialists and allied-health providers.
Explore the approach ↗ MARKETING FOR LAW FIRMSLaw firms
Practice-area targeting and a considered intake journey for legal matters your firm wants to handle.
Explore the approach ↗ MARKETING FOR MORTGAGE BROKERSMortgage brokers
Borrower-intent campaigns and a clear route to a broker conversation, from buying to refinancing.
Explore the approach ↗CLIENT CASE STUDIES
More enquiries.
Clearer next steps.
A snapshot of enquiry results across property services, healthcare and coaching.
All case studies ↗+428%Increase in enquiries
Client identity kept privatePeter Ngo Digital
Trades & property services
Property services business
Service positioning and an enquiry-led website for a property services business.
View case study ↗65Enquiries
+100%Increase in enquiries
Client identity kept privatePeter Ngo Digital
Healthcare
Healthcare practice
A healthcare website design that brings service information and appointment actions together.
View case study ↗0 → 10Leads per month
Before0
After10
Client identity kept privatePeter Ngo Digital
Sports coaching
Sports coaching business
A coaching website design combining a personal introduction and a direct enquiry action.
View case study ↗NO BLACK BOX. NO HEAD-SPINNING REPORTS.
A plan you understand.
A process you can follow.
Start with your business.
Your services, customers, location and budget. We work out what a useful enquiry actually looks like for you.
Build the right journey.
Choose the channel, shape the offer and connect the ads to a page that makes taking action simple.
Measure. Learn. Improve.
Look beyond clicks. Review enquiries, discuss what’s happening and make considered adjustments.
✳
You should know what we’re doing,
why we’re doing it, and what comes next.
A REAL PERSON.A CLEAR DIRECTION.
Peter NgoStrategy & campaign direction
LESS AGENCY RUNAROUND.
Let’s make your
marketing make sense.
Hi, I’m Peter. I help businesses connect their marketing strategy, campaigns and websites around a clear commercial goal.
Lead Generation Agency is a focused service from Peter Ngo Digital. You’ll have a direct conversation about what your business needs, what we can help with and what a sensible starting point looks like.
Meet Peter and understand the approach ↗
↗ Advice grounded in your business
↗ Clear scope before you commit
↗ Honest conversations about progress
REAL PEOPLE. THEIR OWN WORDS.
Good people.
Real feedback.
Peter Ngo DigitalView our Google profile ↗
Reviews of Peter Ngo Digital, the business behind this service.
12saved Google reviews
Imported from Peter Ngo Digital’s Google Business Profile on 2026-11-01. Saved reviews, newest first; not an automatic feed.
★★★★★
Highly recommend, Peter has been transparent and walked me through the whole process of designing my website. Couldn’t be happier with the results👍 …Google review · Peter Ngo Digital
★★★★★
I contacted Peter requesting an edit and update of my website. He advised he does an ongoing service which includes regular server updates and reviews. As a sole trader with an existing client base I felt this wasn’t needed for my business but just wanted a one off edit. Peter very kindly offered to help me out by doing the edit and server update without any ongoing costs and service. He did a wonderful job and I’m very grateful for his kindness and professionalism. I would highly recommend him. He was so efficient and generous with his time and expertise. Thank you again Peter.Google review · Peter Ngo Digital
★★★★★
Peter was phenomenal with how he produced our website. Knew I was a complete novice at this stuff and handled it so well. Would highly recommend anyone to use Peter’s services.Google review · Peter Ngo Digital
★★★★★
Google review · Peter Ngo Digital★★★★★
Peter was very efficient in Building our website. Highly recommended.Google review · Peter Ngo Digital
★★★★★
Great work, will be using them in the future!Google review · Peter Ngo Digital
★★★★★
We approached Pete to build us a 8 page website, and we couldn’t be happier with the result. As we primarily service Sydney’s west, we didn’t really need a large site, and Peter delivered exactly what we wanted: clean, professional, and effective.Google review · Peter Ngo Digital
★★★★★
Peter was referred to me by a friend, and since then, he’s built our WooCommerce site and managed our Google Merchant account. The team has been incredibly responsive to every request I’ve thrown their way. I’ve found them to be extremely knowledgeable, especially when it comes to SEO. Highly recommended!Google review · Peter Ngo Digital
★★★★★
I got to know Peter through a freelancing platform when we needed support for link building. Since then, he has been managing our website’s SEO + Google Ads, which caters to our local Indian audience, for the last two years. He is a very good person to work with, always takes the time to understand our business needs and respects the local culture as well. His dedication and clear communication have really helped us improve our online presence. Thanks Peter!Google review · Peter Ngo Digital
★★★★★
Wow, Web Bucket really knocked it out of the park with the one-page landing page they designed for me. Took 'em just 10 days and the quality is top-notch. Seriously, the page looks amazing and works like a charm. Super happy with what I got and totally recommend them if you're after some great web design. Two thumbs up!Google review · Peter Ngo Digital
★★★★★
Peter is a real expert in term of web marketing, he has been amazing for our website. Way better that most agencies I have dealt with. Highly recommend Webbucket if you are still on the fence.Google review · Peter Ngo Digital
★★★★★
I have had the pleasure of working with Peter for years, maybe 10 years? Knowing he is starting a new brand, so I am stopping by for a review. I can confidently say that his services exceeded my expectations in every way. From the get-go, Peter demonstrated a deep understanding of the intricacies of local SEO and provided tailored strategies to help my business thrive in an increasingly competitive digital landscape. I have had a few local businesses in both Australia and Vietnam, Peter had done exceptionally well for both. Would highly recommend him and his team.Google review · Peter Ngo Digital
MAKE AN INFORMED NEXT MOVE
Start with the right questions.
Practical guides to choosing a channel, setting a scope and improving your enquiry journey.
ENGAGEMENT GUIDE
What goes into your marketing costs?
Setup, management, media and creative, explained separately.
Explore the guide ↗CHANNEL CHOICESGoogle Ads or SEO?
Compare the trade-offs for an Australian service business.
Read the comparison ↗TRADES & PROPERTY SERVICESEnquiries that fit the jobs you do.
Connect your services, service area and capacity to your marketing.
Explore the approach ↗A FEW THINGS YOU MIGHT BE WONDERING.
Fair questions.
Straight answers.
Something else on your mind?
Let’s talk it through ↗
Can you help with SEO and AI search?+
Yes. We offer technical and on-page SEO, local search and useful content planning, alongside AI search visibility and information-clarity reviews. We recommend work around your business needs rather than promise rankings or AI citations.
What does ad management include?+
We agree the scope with you first. It can include campaign strategy, account setup or review, audience and keyword research, ad copy or creative direction, conversion tracking, ongoing optimisation and reporting.
Do I need Google Ads, Meta Ads, or both?+
It depends on what you sell, how people buy and your budget. Search can capture existing demand; Meta can introduce your offer and build interest. We recommend a starting point after understanding your business.
How much should I spend?+
There is no universal minimum that suits every business. We discuss your market, goals and budget before recommending a test. Advertising spend is paid separately from management fees; results are not guaranteed.
Can you work with my existing website?+
Yes. We can review your current page first. If a dedicated landing page makes sense, we will explain what it needs to do and agree the scope before building it.
Will I own my advertising accounts?+
The intended setup keeps your business in control of its advertising accounts and billing. Access, ownership and deliverables are confirmed during onboarding.
Do you guarantee a number of leads?+
No. Results depend on your offer, competition, budget, landing page and follow-up. We focus on clear tracking, sensible testing and practical improvements rather than promising a fixed outcome.
YOUR NEXT MOVE STARTS HERE.
Let’s talk about
your business.
Tell us what you do and where you want to go. We’ll review your enquiry and discuss whether we’re a good fit.
A useful conversation. No obligation.
No promises that sound too good to be true.
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